Transforming the industrial into the digital.
Cummins Diesel created the Zed sub-brand to separate out its new cloud-based maintenance and performance management solution for truckers. This was an innovative and unexpected development by the 100-year-old industrial company. To introduce independent truckers and fleet owners to the Zed brand and its initial offerings, I helped create a social campaign using road signs in unexpected ways to create a unique visual style and deliver newsy product benefits. Additionally, I layer in helpful seasonal and lifestyle content as part of an overall strategy to position Zed as a genuine, credible ally of the trucker.
zedconnecteld We at ZED know truckers learn to expect the unexpected. Always on the move, traversing all parts of this country, truckers witness all sorts of bizarre and interesting happenings. This means truckers have an amazing wealth of stories to tell, and we want to hear them!
This month’s #ZEDroadstories contest theme is “Crazy Coincidences.” We want to hear your most unbelievable tale from the road: What was your wildest stroke of luck or misfortune? What was the most unexpected thing you saw? Let ZED know for a chance to win our ELD Bluetooth Adapter and Mobile App with NO monthly fees. Comment below for a chance to win!
zedconnecteld Today is Women’s Equality Day. Tag a #ladytrucker below who deserves to be recognized for her hard work and dedication.
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#womensequalityday #truckergirl#femaletrucker #womenintrucking
zedconnecteld ZED knows the value of a good copilot. That’s why we want to see the cutest #truckerpets that keep our hardworking drivers company. Share a photo of your passenger-seat pal, with the hashtag #ZEDcopilots and you could win the ZED ELD Bluetooth Adapter and Mobile App with NO monthly fees! Be sure your profile settings are set to public so we can see your entry!
ZED is a copilot of a different kind. Electronic logging with zero monthly fees.
zedconnecteld ZED is the no-brainer choice for ELD compliance. Learn more at the link in profile.
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#ELD #ELDMandate #Truckers#TruckersofInstagram #TruckingIndustry